Baa Atoll united under the slogan “It’s better in Baa (#ItsBetterInBaa)” to celebrate this years Earth Hour.
21 islands and resorts joined together to light up a small torch, bonfire or lazer in succession, reminiscent of how islands passed urgent message or signaled important events decades ago in Maldives, when communication was scarce.
The “#ItsbetterinBaa” campaign is inspired by the high presence of environmental initiatives such as recycling, planting of coral, strictly enforced protection of marine life and so forth that are held in Baa Atoll and this is the first ever atoll-wide celebration with a dedication to Baa Atoll’s unique designation as a UNESCO Biosphere Reserve.
Baa Atoll consists of 75 islands of which 13 are inhabited with a population of over 11,000 people, all of whom joined hands with the #Itsbetterinbaa Earth Hour campaign by lighting up their own fire or torch beginning with:
The resorts lit up either a laser beam or a small bonfire/torch (of dried up wood collected from the islands) simultaneously with the light travelling around the atoll signalling the start of Earth Hour.
The ‘Itsbetterinbaa” campaign is a celebration of culture and heritage as well as a celebration of environmental initiatives and bringing communities and corporations together in an effort to recognize the plight of low lying countries and the world at large.
This initiative executed in collaboration with 8 resorts in Baa Atoll including Anantara Kihavah Villas Maldives, Four Seasons Landaa Giraavaru, Reethi Beach Resort, Amilla Fushi, Kihaad Maldives, Royal Island Resort & Spa Maldives, Soneva Fushi and Coco Palm Dhuni Kolhu Maldives.
See their photos on Flicker >> here